My work spans a wide range of communications challenges, business industries and geographies
GIRL EFFECT
Building locally rooted media brands to unlock the power of girls.
SPRINGSTER GLOBAL
Connecting the unconnected through brand storytelling and mobile technology.
CAMBODIA’S POLITICAL OPPOSITION PARTY
Using social media to bypass dictatorship and create a political tsunami.
SPRINGSTER AFRICA
Encouraging girls in Africa to unmute.
BIG SIS CHATBOT
Breaking the silence around sex, contraception and relationships.
OMO UNILEVER
Finding a meaningful role for a detergent brand to play in Vietnam’s most loved festival.
ZATHU MALAWI
Designing a branded approach to tackling HIV & AIDS in Malawi.
DUPLO LEGO
Unlocking the power of children’s imagination with duplo.
DOMESTOS UNILEVER
Educating people about something they don’t care - toilet hygiene - and inspire social action.
ASOS FASHION
Making asos own label sexy.
TESCO SUPERMARKETS
Providing value over price.
COCO POPS KELLOGG’S
Redefining the cereal brand Coco Pops as a modern symbol of today’s kids’ generation.
LUX UNILEVER
Giving cultural meaning to an old-fashioned soap brand in India.
HSBC
Building credit card habit in Vietnam, a cash relying country.
VINAMILK
Dispelling the myth that foreign is better.