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Experience

My work spans a wide range of communications challenges, business industries and geographies

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GIRL EFFECT

Building locally rooted media brands to unlock the power of girls.

SPRINGSTER GLOBAL

Connecting the unconnected through brand storytelling and mobile technology.

CAMBODIA’S POLITICAL OPPOSITION PARTY

Using social media to bypass dictatorship and create a political tsunami.

SPRINGSTER AFRICA

Encouraging girls in Africa to unmute.

BIG SIS CHATBOT

Breaking the silence around sex, contraception and relationships.

OMO UNILEVER

Finding a meaningful role for a detergent brand to play in Vietnam’s most loved festival.

ZATHU MALAWI

Designing a branded approach to tackling HIV & AIDS in Malawi.

DUPLO LEGO

Unlocking the power of children’s imagination with duplo.

DOMESTOS UNILEVER

Educating people about something they don’t care - toilet hygiene - and inspire social action.

ASOS FASHION

Making asos own label sexy.

TESCO SUPERMARKETS

Providing value over price.

COCO POPS KELLOGG’S

Redefining the cereal brand Coco Pops as a modern symbol of today’s kids’ generation.

LUX UNILEVER

Giving cultural meaning to an old-fashioned soap brand in India.

HSBC

Building credit card habit in Vietnam, a cash relying country.

VINAMILK

Dispelling the myth that foreign is better.