Whether it is brand & communications strategy, behaviour change strategy or organisational transformation, whether it runs for three weeks or a year, the work follows the same three stages.
1
Diagnose
Uncover the root causes behind the symptoms.
Typical deliverables
- Discovery Report (Audience, Category, Culture)
- Behavioural Diagnostic
- Strategic Hypotheses
2
Define
Frame what we stand for, and how we get people to act.
Typical deliverables
- Strategy
- Theory of Change
- Creative Brief
3
Develop
Build what people experience, and set what counts as working.
Typical deliverables
- Concept & Activation Ideas
- Communications & Media Plan
- Measurement Framework